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Showing posts with the label KNOWLEDGE

Want to be an influencer? Our research shows what you need to know first

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You’re hard at work, lying in a hammock, composing the perfect selfie on the beach. The turquoise sea sets off the idyllic sunset, and just visible though the fronds of a palm tree is the logo of the hotel which is paying you to promote it to your millions of followers on Instagram. Click. The perfect shot. And another typically perfect day in the life of an influencer. Or is it? Certainly a career as an influencer can seem appealing. The work generally involves promoting products or services through sponsored social media posts or “branded content”, and communicating with people who are interested in what you do. The industry is ...... Read Full article on HadNews

40% of people willfully choose to be ignorant. Here’s why

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Do you have an uncle who believes vaccines cause autism but refuses to study the reams of research showing them to be safe? What about a friend who avoids information about factory animal farming so they can eat cheap meat guilt-free? Or how about that CEO who claims their business is ethically minded, yet doesn’t investigate its supply chain for exploitation of the environment or the impoverished? Each is an example of what psychologists call willful ignorance — the intentional act of avoiding information that reveals the negative consequences of one’s actions. Not to judge: We all have a place in our lives where we look the other way and p...... Read Full article on HadNews

Scientists scrutinize happiness research

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We all want to be happy — and for decades, psychologists have tried to figure out how we might achieve that blissful state. The field’s many surveys and experiments have pointed to a variety of approaches, from giving stuff away to quitting Facebook to forcing one’s face into a toothy grin. But psychology has undergone serious upheaval over the last decade, as researchers realized that many studies were unreliable and unrepeatable. That has led to a closer scrutiny of psychological research methods, with the study of happiness no exception. So — what really makes us happy? Under today’s more careful microscope, some routes to happiness seem ...... Read Full article on HadNews