40% of people willfully choose to be ignorant. Here’s why

Do you have an uncle who believes vaccines cause autism but refuses to study the reams of research showing them to be safe? What about a friend who avoids information about factory animal farming so they can eat cheap meat guilt-free? Or how about that CEO who claims their business is ethically minded, yet doesn’t investigate its supply chain for exploitation of the environment or the impoverished? Each is an example of what psychologists call willful ignorance — the intentional act of avoiding information that reveals the negative consequences of one’s actions. Not to judge: We all have a place in our lives where we look the other way and p......

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