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Showing posts with the label ADVERTISING

Junk food is promoted online to appeal to kids and target young men, our study shows

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The Australian government has been investigating whether we should ban unhealthy food advertising online, and how it could work. In the United Kingdom, a ban on unhealthy food and drink advertising online will start in October 2025. We recently used the Australian Ad Observatory to investigate targeted junk-food ads on Facebook in Australia. Our study finds that unhealthy food and drinks are promoted in ways designed to appeal to parents and carers of children, and children themselves. Additionally, young men in our study were being targeted by fast-food ads. Kids, young people and parents should be aware of the strategies online ad...... Read Full article on HadNews

Meta to pay Threads creators for engaging content based on performance

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Meta has decided to experiment with a bonus payment initiative for creators who provide engaging content on Threads, its rival app to Elon Musk’s X. An invite-only program will contact eligible users with a pop-up notification with Instagram’s help centre detailing further information on how this venture will work. Creators may be able to earn a cash reward  “based on the performance of your Threads posts and based on the number of posts you create. For example, you may need to create a certain amount of posts to earn a bonus amount per post.” The site also outlined how Threads posts with “less than 2,500 eligible views” will not quali...... Read Full article on HadNews