Disney+ Lost More Than 1 Million Subscribers After Increasing Prices
Following an October 12 price increase, the core Disney+ streaming service lost 1.3 million subscribers, the company revealed on Wednesday. Not including India’s Hotstar, Disney+ ended the 2023 calendar year with 111.3 million subscribers. Though subscriber numbers decreased, the rate increase at ad-free grew Disney+ ARPU (average revenue per user) by 14 cents. Growth was even greater in the U.S. and Canada, where the ARPU rose by 25 cents to $8.15. For Disney, October-December represented the first fiscal quarter of 2024. Hulu, which was also subject to a rate increase on its own ad-free tier, managed to add some members in the quarte...... Read Full article on HadNews