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Showing posts with the label MARKETING

Majority of Americans think social media firms have too much power, finds survey

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Most Americans are wary of social media companies and their role in politics and the future of the country, according to a new survey of U.S. adults. The Pew Research Center has published findings from a study looking at social media’s impact on politics and the country, political censorship and bias, and the government regulation of technology companies. Since 2020, more Americans now believe social media companies wield too much political power, with Democrats heavily falling into the ‘too much’ category. “Roughly eight-in-ten Americans (78%) say these companies have too much power and influence in politics today,” according to the su...... Read Full article on HadNews

Want to be an influencer? Our research shows what you need to know first

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You’re hard at work, lying in a hammock, composing the perfect selfie on the beach. The turquoise sea sets off the idyllic sunset, and just visible though the fronds of a palm tree is the logo of the hotel which is paying you to promote it to your millions of followers on Instagram. Click. The perfect shot. And another typically perfect day in the life of an influencer. Or is it? Certainly a career as an influencer can seem appealing. The work generally involves promoting products or services through sponsored social media posts or “branded content”, and communicating with people who are interested in what you do. The industry is ...... Read Full article on HadNews

What is Lemon8? TikTok’s Chinese owner ByteDance 'paying influencers' to push new app

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With the ban looming, TikTok’s parent company ByteDance is trying to diversify by promoting its other social media platform named Lemon8. According to the New York Post, the company is paying influencers to suggest the other app via TikTok. Often described as being similar to Pinterest, Lemon8 allows users to share photos and look for inspiration from others. It’s said to be very similar to the Chinese social media app Xiaohongshu. A content creator spoke exclusively to The Post saying she was offered $200 for a brand deal where she was asked to upload ‘a video that promotes Lemon8 on TikTok.’ While she didn’t take ByteDance up on the ...... Read Full article on HadNews

Meta to pay Threads creators for engaging content based on performance

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Meta has decided to experiment with a bonus payment initiative for creators who provide engaging content on Threads, its rival app to Elon Musk’s X. An invite-only program will contact eligible users with a pop-up notification with Instagram’s help centre detailing further information on how this venture will work. Creators may be able to earn a cash reward  “based on the performance of your Threads posts and based on the number of posts you create. For example, you may need to create a certain amount of posts to earn a bonus amount per post.” The site also outlined how Threads posts with “less than 2,500 eligible views” will not quali...... Read Full article on HadNews

Can AI Be Used to Generate Marketing eBooks?

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Are you poised to transform how you craft marketing eBooks? Step into the future where AI is more than just a trendy term; it’s a revolutionary force in content creation. Picture a realm where producing insightful, compelling, and customized marketing eBooks becomes seamless and straightforward. For both experienced marketers aiming to expand their content reach and small business owners desiring significant impact, the capabilities of AI to create captivating eBooks that engage and persuade represents a thrilling advancement. Let’s explore how AI is reshaping the eBook creation process, making what was once a labor-intensive endeavor ...... Read Full article on HadNews

Nicotine pouches are being marketed to young people on social media. But are they safe, or even legal?

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Flavoured nicotine pouches are being promoted to young people on social media platforms such as TikTok and Instagram. Although some viral videos have been taken down following a series of reports in The Guardian, clips featuring Australian influencers have claimed nicotine pouches are a safe and effective way to quit vaping. A number of the videos have included links to websites selling these products. With the rapid rise in youth vaping and the subsequent implementation of several reforms to restrict access to vaping products, it’s not entirely surprising the tobacco industry is introducing more products to maintain its future reven...... Read Full article on HadNews

OpenAI’s Latest Generative Tool “Sora” has the Potential to Transform Marketing and Content Creation – GretAi News

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OpenAI’s new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the integration of deep learning, natural language processing and computer vision to transform textual prompts into detailed and coherent life-like video content. In contrast to previous text-to-video technologies, like Meta’s Make-A-Video, Sora is able to overcome limitations related to the type of visual data it can interpret, video length and resolution. From what OpenAI has demonstrated, Sora can generate videos of various...... Read Full article on HadNews

From rebel to retail − inside Bob Marley’s posthumous musical and merchandising empire

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The long-awaited Bob Marley biopic “One Love” will highlight important moments in the musician’s life – his adolescence in Trench Town, his spiritual growth, the attempt on his life. But as a music industry scholar, I wonder if the film is yet another extension of the Marley marketing machine. Marley died in 1981 at the age of 36. He’d achieved a level of mainstream success unrivaled by other reggae acts, and he did so while challenging global capitalism and speaking to the oppressed. This image, however, is fundamentally at odds with what has happened to Marley’s name and likeness since his death. Now you can buy Bob Marley backpa...... Read Full article on HadNews