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Showing posts with the label DIGITALMARKETING

Meta to pay Threads creators for engaging content based on performance

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Meta has decided to experiment with a bonus payment initiative for creators who provide engaging content on Threads, its rival app to Elon Musk’s X. An invite-only program will contact eligible users with a pop-up notification with Instagram’s help centre detailing further information on how this venture will work. Creators may be able to earn a cash reward  “based on the performance of your Threads posts and based on the number of posts you create. For example, you may need to create a certain amount of posts to earn a bonus amount per post.” The site also outlined how Threads posts with “less than 2,500 eligible views” will not quali...... Read Full article on HadNews

protecting your image online is the key to fighting them

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Leanne Manas is a familiar face on South African televisions. Towards the end of 2023 the morning news presenter’s face showed up somewhere else: in bogus news stories and fake advertisements in which “she” appeared to promote various products or get-rich-quick schemes. It quickly emerged that Manas had fallen victim to “deepfaking”. Deepfakes involve the use of artificial intelligence tools to manipulate images, video and audio. And it doesn’t require cutting-edge technical know-how. Software like FaceSwap and ZaoApp, which can be downloaded for free, mean that anybody can create deepfakes. Deepfakes were initially used in the en...... Read Full article on HadNews