Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers
When you reach for that bottle of wine this Valentine’s Day, do you know how healthy it is? Many people have a too-rosy view of the beverage and are surprised when confronted with the facts about it on a nutrition label, according to a study my co-author Natalia Velikova and I recently published in the Journal of Consumer Marketing. Our findings could have big implications for the wine industry, particularly as some groups in the U.S. are pushing for wine to have mandatory nutrition labels. Right now, people usually think of wine as a “virtue” rather than a “vice,” thanks to popular beliefs about its health benefits and news coverage...... Read Full article on HadNews