Foundations are using so many confusing words that few people can figure out what they’re doing

The United States has the largest philanthropic sector in the world. Foundations and similar grantmakers have US$1.5 trillion in assets and disburse more than $100 billion annually to everything from hospitals and museums to making communities more walkable and improving care at the end of life. Many foundations task in-house and outside communications experts with helping the public learn about their grantmaking and its impact. And yet polling indicates that few people know what foundations do or how philanthropy affects their lives. We are communications scholars who research ways that organizations seeking to bring about social cha......

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