Finland is the happiest country in the world – but our research suggests the rankings are wealth and status-oriented

Finland steadily ranks as the happiest country in the world. In March 2024 the country was, for the seventh year in a row, ranked as the happiness champion. The ranking is based on one simple question, using a ladder metaphor, that is asked to people across nearly every country in the world. But my team’s new experimental study suggests that the ladder metaphor makes people think about power and wealth. Since 2005, the Gallup analytics organisation has worked to measure happiness across the entire planet. The mission is particularly important as more and more governments say they are prioritising the wellbeing of their people. For e......

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