Could messages from social media influencers stop young people vaping? A look at the government’s new campaign

Vaping is on the rise among young Australians. Recent figures from the National Drug Strategy Household Survey show current use of e‑cigarettes among teenagers aged 14–17 increased five-fold from 1.8% in 2019 to 9.7% in 2022–2023. For young adults aged 18–24, use quadrupled from 5.3% to 21% over the same time period. If these young Australians were using e-cigarettes to quit smoking, perhaps we would have slightly less to worry about. But many young Australians using e-cigarettes do so recreationally and haven’t previously been exposed to nicotine. Although we’re still learning about how vaping will affect health in the long term, we ......

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