Americans spend millions of dollars on Valentine’s Day roses. I calculated exactly how much

Feb. 14 is Valentine’s Day – an occasion that traditionally combines romance with big business. One of the biggest businesses is selling roses, which Americans increasingly love. Back in 1989, about 1 billion cut roses were sold annually in the U.S. By 2023, that had risen to roughly 2.8 billion – enough to give every adult in the country a bouquet of 10. As a business school professor who studies the economic impact of holidays, I wondered how much money Americans spend on roses each year while I was standing in line with two dozen red and pink ones for my sweetheart. It’s not easy to find out. The National Retail Federation estima......

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