Algorithms are pushing AI-generated falsehoods at an alarming rate. How do we stop this?

Generative artificial intelligence (AI) tools are supercharging the problem of misinformation, disinformation and fake news. OpenAI’s ChatGPT, Google’s Gemini, and various image, voice and video generators have made it easier than ever to produce content, while making it harder to tell what is factual or real. Malicious actors looking to spread disinformation can use AI tools to largely automate the generation of convincing and misleading text. This raises pressing questions: how much of the content we consume online is true and how can we determine its authenticity? And can anyone stop this? It’s not an idle concern. Organisations ......

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